D2 Demonstrate how the technical and aesthetic properties of the media components meet the client brief

D2 Demonstrate how the technical and aesthetic properties of the media components meet the client brief   

One way that I have met the client brief I by making the campaign cross media I have done this by making a print advert and a radio advert. I made a radio advert because in the questionnaire that I created and asked people about a large percentage of people that answered said that they listen to Spotify this meant that to make sure that my advert reached the large amount of people in the target audience I would need to make a radio advert to that it got its maximum reach and will mean that we can get the best outcome from the advert. I also chose a print advert because in the questionnaire that I asked a lot of people used pubic transport this meant that I would need to make an advertisement that while people are traveling they will see it out the corner of their eye and start to think about it and would be able to get the maximum amount of people to see it

I have also met the client brief by making sure that I have included the results from the 2017 results I have done this by adding a QR code onto my print adverting this QR code when scanned will take the person that scans it to the results page on this is good because then they will be able to see how the school is and show of the results and will be able to help the decision on what college they want to go to if they see the results that the school has produced and will make the school look professional. I have also included the grades in the in my radio advert this is so that people are able to know what the grades are like and show the top end students that they are good.

I have also met the client brief by the talking about the overall experience of the students I have done this by having someone of the students that attend the school talk about their time this is good because then people who are listening to it will listen to the tone of the student that is talking and then think that it is a good school to attend and a place which they would enjoy

M3 explain how the created media components comply with the codes and conventions of the media sector

M3 explain how the created media components comply with the codes and conventions of the media sector  

Print advert

 M3 explain how the created media components comply with the codes and conventions of the media sector  

Print advert

One convention that I have followed is my slogan. I have picked a slogan that is catching and will draw in the attention of everyone that looks at it. The slogan is large in the middle of the so that it is the first people read when they look at the advert. This is good because it will wonder what their path and will make people start to think about what is being said and will start to consider the slogan and will be a useful tool for them and will attract people to wonder what the poster is actually about.

Another convention that I advert has is that it has the college @ Deyes logo in the bottom right hand corner of my advert this is a very important part of my advert because it makes sue that whoever is looking at that poster knows that the advert was made by the school because If it doesn’t have the school logo the person that is looking at the poster and won’t like about the college but may start thinking about other colleges it is also good to have the logo because then it means that the advert will look very professional because then it shows that his poster is representing the school and showing that the school are proud and allows them to show off that they are able to make a very professional advert and then when people look at the advert they will think about college @ Deyes rather than any other college.

Another convention is the colour scheme that I have chosen represents the school in the best way because the three colours on then adverting poster are the three school colours so this shows that the school is very traditional and with the colours it show that the poster that I have created show that the school is professional because I have gone with colours that have no relevance to the school and look out of place.

Another convention that I have included was that I put contact details on the bottom of the page this is because then when people are looking at the advert then they will be able to see how to contact the school so that if they are interested then they will be able to get to them and to talk to the school and get what they want to know

Audio advert

One convention of an audio advert is the length of my audio advert and audio advert should be between 15-60 seconds my advert is 60 seconds. This is good because if the radio advert is to long then people will lose interest and will not take in what is being said in the advert and if that happens then nobody will want to come to the college and the radio advert will be a waste of time because it didn’t draw anyone in because it dragged on

Another convention that the radio advert is the music that is in the background the music that I have chosen to have is very calming music and wont disturb what is going on in the advert this is good because the it doesn’t take away from what is being said in the voiceover this I good so that people are able to actually listen to what is being said rather than the music being so loud that they are hear the words and have no effect on the listener

Another convention that I have included is the slogan that is used all across my adverting campaign this is good because then I allows them to know that this advert is linked to the other ones o this shows that it is professional because it shows that the school have a slogan that they use across everything and links the whole of the adverts together and shows that the school have a clear path of what they want the campaign to be about.

Another convention is that the people that I chose to do the voice over had to have upbeat voices this is important because then I will make the school sound like it is a great place to be and that the people that go there are happy to talk about the school this is also important because if the voices are boring and unhappy then the advert won’t stick to people who are listening to it and will drag but if it is with upbeat voice then it will stick with people and people will want to learn more about the advert

P4-Audio advert

This is my audio advert for Deyes sixth form for my advertising campaign

p4- print

This is my print advert for my deyes sixth form advertising campaign 

P4-poster analysis

P3 script

Audio advert script

Calm music fades in

after 6 seconds

Male Voice over ­- It is time to pick your path to what you want to do with your own future with a wide range of subjects to choose from- 13 seconds

Student one- I wanted to be an author the path I picked was to do English to get to what I wanted in life- 19 seconds

Sound effect of pages turning-21 seconds 

Student two- The path I picked was to do science so that I could get one step closer to my engineering dream- 27 seconds

Sound effect of tools in the background- 29 seconds 

Student three- I joined deyes so I could take the path of being a sports coach by doing PE- 36 seconds 

Sound effects of blowing a whistle- 38 seconds 

Male voice over- when Ofsted reviewed are sixth from they ranked it as a good school, the school grades are outstanding with 54% of grades achieved were A*-B, contact us at admin@deyeshigh.co.uk and follow us at @deyeshigh and call us at 0171 526 3814-55 seconds

Music fades out- 1 minute 

Length of advert- 1 minute 

P3- shooting plan

The sixth form block	I will use an establishing shot of the sixth form block from the outside. I will to this to help meet the brief because then I will be able to show off the new school buildings. This picture will be located in the background of my poster. On top of my picture will be the slogan that links the whole of the campaign together. When I take this picture I will make sure that I use a tripod while shooting these pictures so that I can get the most professional shot possible. I will use the sixth block because it allows me to be able to show the people that the school looks good and looks like a professional place.
The common room	I will use the common room because then it will show the people that are looking that there is a room where they can socialize this would be aimed towards the children but it would also be good because then the parents can see that there is a place to do work outside of lessons.  When I take this picture I will make sure that I use a tripod while shooting these pictures so that I can get the most professional shot possible.
Sports hall	I will use the sports hall because the it shows that the facilities at the school are good this is being good because it will help people to believe that the rest of the school is like this. When I take this picture I will make sure that I use a tripod while shooting these pictures so that I can get the most professional shot possible.