D2 Demonstrate how the technical and aesthetic properties of the media components meet the client brief

D2 Demonstrate how the technical and aesthetic properties of the media components meet the client brief   

One way that I have met the client brief I by making the campaign cross media I have done this by making a print advert and a radio advert. I made a radio advert because in the questionnaire that I created and asked people about a large percentage of people that answered said that they listen to Spotify this meant that to make sure that my advert reached the large amount of people in the target audience I would need to make a radio advert to that it got its maximum reach and will mean that we can get the best outcome from the advert. I also chose a print advert because in the questionnaire that I asked a lot of people used pubic transport this meant that I would need to make an advertisement that while people are traveling they will see it out the corner of their eye and start to think about it and would be able to get the maximum amount of people to see it

I have also met the client brief by making sure that I have included the results from the 2017 results I have done this by adding a QR code onto my print adverting this QR code when scanned will take the person that scans it to the results page on this is good because then they will be able to see how the school is and show of the results and will be able to help the decision on what college they want to go to if they see the results that the school has produced and will make the school look professional. I have also included the grades in the in my radio advert this is so that people are able to know what the grades are like and show the top end students that they are good.

I have also met the client brief by the talking about the overall experience of the students I have done this by having someone of the students that attend the school talk about their time this is good because then people who are listening to it will listen to the tone of the student that is talking and then think that it is a good school to attend and a place which they would enjoy

M3 explain how the created media components comply with the codes and conventions of the media sector

M3 explain how the created media components comply with the codes and conventions of the media sector  

Print advert

 M3 explain how the created media components comply with the codes and conventions of the media sector  

Print advert

One convention that I have followed is my slogan. I have picked a slogan that is catching and will draw in the attention of everyone that looks at it. The slogan is large in the middle of the so that it is the first people read when they look at the advert. This is good because it will wonder what their path and will make people start to think about what is being said and will start to consider the slogan and will be a useful tool for them and will attract people to wonder what the poster is actually about.

Another convention that I advert has is that it has the college @ Deyes logo in the bottom right hand corner of my advert this is a very important part of my advert because it makes sue that whoever is looking at that poster knows that the advert was made by the school because If it doesn’t have the school logo the person that is looking at the poster and won’t like about the college but may start thinking about other colleges it is also good to have the logo because then it means that the advert will look very professional because then it shows that his poster is representing the school and showing that the school are proud and allows them to show off that they are able to make a very professional advert and then when people look at the advert they will think about college @ Deyes rather than any other college.

Another convention is the colour scheme that I have chosen represents the school in the best way because the three colours on then adverting poster are the three school colours so this shows that the school is very traditional and with the colours it show that the poster that I have created show that the school is professional because I have gone with colours that have no relevance to the school and look out of place.

Another convention that I have included was that I put contact details on the bottom of the page this is because then when people are looking at the advert then they will be able to see how to contact the school so that if they are interested then they will be able to get to them and to talk to the school and get what they want to know

Audio advert

One convention of an audio advert is the length of my audio advert and audio advert should be between 15-60 seconds my advert is 60 seconds. This is good because if the radio advert is to long then people will lose interest and will not take in what is being said in the advert and if that happens then nobody will want to come to the college and the radio advert will be a waste of time because it didn’t draw anyone in because it dragged on

Another convention that the radio advert is the music that is in the background the music that I have chosen to have is very calming music and wont disturb what is going on in the advert this is good because the it doesn’t take away from what is being said in the voiceover this I good so that people are able to actually listen to what is being said rather than the music being so loud that they are hear the words and have no effect on the listener

Another convention that I have included is the slogan that is used all across my adverting campaign this is good because then I allows them to know that this advert is linked to the other ones o this shows that it is professional because it shows that the school have a slogan that they use across everything and links the whole of the adverts together and shows that the school have a clear path of what they want the campaign to be about.

Another convention is that the people that I chose to do the voice over had to have upbeat voices this is important because then I will make the school sound like it is a great place to be and that the people that go there are happy to talk about the school this is also important because if the voices are boring and unhappy then the advert won’t stick to people who are listening to it and will drag but if it is with upbeat voice then it will stick with people and people will want to learn more about the advert

P4-Audio advert

This is my audio advert for Deyes sixth form for my advertising campaign

p4- print

This is my print advert for my deyes sixth form advertising campaign 

P4-poster analysis

P3 script

Audio advert script

Calm music fades in

after 6 seconds

Male Voice over ­- It is time to pick your path to what you want to do with your own future with a wide range of subjects to choose from- 13 seconds

Student one- I wanted to be an author the path I picked was to do English to get to what I wanted in life- 19 seconds

Sound effect of pages turning-21 seconds 

Student two- The path I picked was to do science so that I could get one step closer to my engineering dream- 27 seconds

Sound effect of tools in the background- 29 seconds 

Student three- I joined deyes so I could take the path of being a sports coach by doing PE- 36 seconds 

Sound effects of blowing a whistle- 38 seconds 

Male voice over- when Ofsted reviewed are sixth from they ranked it as a good school, the school grades are outstanding with 54% of grades achieved were A*-B, contact us at admin@deyeshigh.co.uk and follow us at @deyeshigh and call us at 0171 526 3814-55 seconds

Music fades out- 1 minute 

Length of advert- 1 minute 

P3- shooting plan

The sixth form block	I will use an establishing shot of the sixth form block from the outside. I will to this to help meet the brief because then I will be able to show off the new school buildings. This picture will be located in the background of my poster. On top of my picture will be the slogan that links the whole of the campaign together. When I take this picture I will make sure that I use a tripod while shooting these pictures so that I can get the most professional shot possible. I will use the sixth block because it allows me to be able to show the people that the school looks good and looks like a professional place.
The common room	I will use the common room because then it will show the people that are looking that there is a room where they can socialize this would be aimed towards the children but it would also be good because then the parents can see that there is a place to do work outside of lessons.  When I take this picture I will make sure that I use a tripod while shooting these pictures so that I can get the most professional shot possible.
Sports hall	I will use the sports hall because the it shows that the facilities at the school are good this is being good because it will help people to believe that the rest of the school is like this. When I take this picture I will make sure that I use a tripod while shooting these pictures so that I can get the most professional shot possible.

 

D1- disscuss the legal and ethical constraits within the planned campaign

D1

legal and ethical

copy right

I would need to be aware of using other peoples music and images without there permission. so if I was going to use a picture I would either have to ask who ever owns the rights of the picture for permission
and if they don't give me permission I would either need to use another photo or take may own photo. If I use it without the owners I would get a fine and would get the advert taken down and this could lead to damage to the Deyes sixth form brand. for example when I am choosing my music I would need to royalty free music in the background of my audio advert

slander

I would need to follow slander because I wouldn't be able to say anything about the other school to try and make them look in a bad way this would be bad because they would make the school take down the advert as it is saying that another school and would lead to people not wanting to come to the school as the advert that they have produced is misleading

 libel

I would need to follow libel because if the school is found out to be writing bad things in there adverts so on my print and would not be able to write anything that would harm the other school representation this would lead to the school having to school having to take down and would hurt the school for trying to show a school in a bad way

release forms

I would need to write release forms for everyone that appears in all parts of a advertising campaigns so that I have consent from the person that I am able to use them in my advert because if I don't have consent from the person to be able to use there image in there if they don't sign the consent form they would be able to sue the school which would hurt the representation of the school

logo

I would need to ask permission from the owner of the logo for the IP of the logo so that I am able to use the logo on all of my adverts so I would need to get permission otherwise I would be unable to use the logo in my advert  

M2- justify the choice of planned compoents by targeted media section

M2

audio

I have chosen to use an audio advert because in my questionnaire I found out that a lot of people use spotify when they listen to music and not a a lot buy there music so this is a good way to get my advert across because it will be a good way to get it across to the target audience that I am aiming for and which allows me to get across everything on the brief on it. This is good because they are able to put a local on where they want it to go out to so they wont get people from all around the world they will just get it to people in the local area of the school which help fit into the client brief

print

I have put these print adverts in bus stops because then people will be able to see them when they drive past or when they get the bus. this advert will have a QR code on the bottom of it so that people can use there phones can will be able to look at the website this is good because a lot of people now have a smart phone which they can easily scan the code with and keep moving but can still get all the information form the poster. this is also good because you can put them in the local area so that they only get people that are in the area of the target audience this is good because they will be able to get the right amount of people to attend there school

social media

I will use social media because my target audience use social media a lot form my questionnaire I found out that most people will use either twitter or instagram so that it reach the largest audience but doing this is will come to people as a surprise and will want to learn more about the sixth form and will look at the website and this will help the school because social media can see it from all around the world this is good because it will bring people form all over the place and will the able to get a range of different people. This is also a good way of advertising because it is free this is good because them they wont need to spend any money on getting this advert distributed around.  

P2-create a plan for a cross media adevrting campaign in reponse to a client brief

P2

I am using 3 forms of media. Social media, print and audio. All of these adverts will have one common thing to tie all of the adverts together which will be a hashtag.

Audio

In the audio advert I will have people speaking about their time spend at College @ Deyes. In the background of this audio advert I will have music this music will be royalty free and will suit the way the advert is so I will not have any loud rock music as this will turn people off and not want them to listen to it. This audio advert will also consist of the ways that you can look at the school so in the advert I will say the link to the website, social media, phone number and address so that people can access a way to look at the school. It will also have a hashtag that will help tie all of these adverts in the campaign together 

Print

This print advert will be at the bottom of the page there will be links to all of the social medias so that they are able to see what other people think about their school and can see the opinions of other people. On this advert I will also have the hashtag that links all of my campaign linked together. On this advert there will be a slogan that makes people want to join the school and the slogan will make people think about what it says.

Social media

 This social media advert will consist of a range of different photos. These photos will show all different aspects of the school these will show the good parts of the school. So I will show the new buildings that are in the client brief and I will show aspects of a sixth formers life at sixth form. As the caption of the adverts I will have the slogan that will get people thinking about what they want to do with life. I will also have the hashtag that will help to link all of the aspects of the campaign together

M1 evaluate different cross media advertising campaigns for consistency of message

M1 evaluate different cross media advertising campaigns for consistency of message

I will be looking at Lancaster University and the ways that they advertise and the way that the cross advertise and will look at how is it useful and how they are able to get people to come to their university from looking at these methods

                                                                                                            

                                  

One way that they use is using print adverting this is useful because they are able to give these print adverts at events that people attend that maybe interested in university this is good because it is an easy way of getting people to learn about the university as you can easier give it out and will be able get people to think about the university. The colour that have been chosen for this print advert are very bright they have done this because then it stands out this is good because then people will instantly see it and will draw in people’s attention. They have also used the skyline as the background this is good because it shows the city of Lancaster this is good because then it shows the people that are looking at the poster what the city is like. They have also but the social media links at the bottom this is useful because the target audience are a large user of social media so this will mean that they will be able to see what other people are saying about the university.The Lancaster poster compared to the edge hill is very colourful and is more likely to draw attention to the compared to the edge hill which is a lot more formal 

Second way is that they have made a twitter account this is good because then they will be able to tweet about the university this is good because this will mean that they can get people to follow their account and if people come across it then they will look about the university and will start to take interest in it and will start to think about the university as an option. They have also made sure that the way that the account looks is very professional this is good because then if people are on it then they will think that the university is very professional. They both have have very similar social media pages Lancaster and edge hill as they have found the most effective way of using there social media and making it most effective way to use it.

Third way is that they have created a YouTube account this is good because then this means that people that are interested they will be able to go onto their account and watch videos on the university this good because they can see what the university looks like as they give you’re a tour around this is also do because the target audience are they largest amount of users on YouTube so this is good because this means that this video will be able to get to the largest amount of people possible. This is different because the Lancaster you tube and channel is that is one doesn't have as many videos and this video is just for the whereas the edge hill you tube channel has a lot more videos based on a lot of different aspects of the university and allows people to see everything not just a open day video  

The university have made sure that they have kept all of their adverts linked. They have done this by keeping the same colour scheme throughout all the adverts that they have used this is good because then it is showing the university is professional and that they have made sure that all of the adverts link together to make sure that they get the same message across all of the campaign.

P1- describe an existing media advertsing campaign

Edge Hill University  

Edge hill use a range of different ways to advertise their university 

Edge hill use YouTube as one way that they advertise their university they do this by updating their YouTube channel frequently so that people can keep updated with what is going on and are able to see what you are able to do while you are at the university and are able to see what you can get if you do well in university and you can also see what other people feel about university. They also use YouTube because it is free to use and easy to use. Also they use YouTube because the age that uses YouTube is the 16 - 24 years old this is good for edge hill because that is the target audience that they are aiming for. 

They use social media to advertising there open days by posting it onto social media by doing this they will set up a hashtag so that they will let it trend so that it will trend. They will use social media because the age that uses twitter the most is 16 – 24 year olds this is good because then I will get to a wide range of people that are that age. Twitter is also a good way to advertise there is no limit to how many people will see it this good because then they are able to get across to a big audience. This is also an effective way of doing it because it will be able to get to people outside of the area this is good because there will be more people wanting to go to edge hill from all different places  

Edge hill also use leaflets to advertise their university y doing this they are able to give people a lot of information in a small leaflet. This leaflet will be useful because they will be able to post them to houses around the city this is useful because then they are able to read the leaflet and might help them to understand more about the university. Another reason that it is useful is that they can have contact details in the leaflet so that they are able to find out more about the university
 

interpreting the client brief

Target Audience




This aim for this advertisement is to raise awareness of the school and also to beat competitors from other schools and collages
geographic
The local area for the 6th form would be Maghull or lydiate
demographic
The audience that I will be aiming to students that are currently doing there GCSEs that are years 11s and 10s and also to there parents
male and female
aimed at all races
no focus on social economic
behavioural
high preforming students

My Client Brief

Your brief is to create a new cross media advertising  campaign to assist in recruiting the best GCSE students in the local area to attend collage @ Deyes when they are picking there sixth from for next year


the collage would like you to include 2017s results in the campaign as well as include some references to the new builds recently introduced to the site


the campaign must also make references to the overall statement experience offered at collage @ Deyes