M1 evaluate different cross media advertising campaigns for consistency of message

M1 evaluate different cross media advertising campaigns for consistency of message

I will be looking at Lancaster University and the ways that they advertise and the way that the cross advertise and will look at how is it useful and how they are able to get people to come to their university from looking at these methods

                                                                                                            

                                  

One way that they use is using print adverting this is useful because they are able to give these print adverts at events that people attend that maybe interested in university this is good because it is an easy way of getting people to learn about the university as you can easier give it out and will be able get people to think about the university. The colour that have been chosen for this print advert are very bright they have done this because then it stands out this is good because then people will instantly see it and will draw in people’s attention. They have also used the skyline as the background this is good because it shows the city of Lancaster this is good because then it shows the people that are looking at the poster what the city is like. They have also but the social media links at the bottom this is useful because the target audience are a large user of social media so this will mean that they will be able to see what other people are saying about the university.The Lancaster poster compared to the edge hill is very colourful and is more likely to draw attention to the compared to the edge hill which is a lot more formal 

Second way is that they have made a twitter account this is good because then they will be able to tweet about the university this is good because this will mean that they can get people to follow their account and if people come across it then they will look about the university and will start to take interest in it and will start to think about the university as an option. They have also made sure that the way that the account looks is very professional this is good because then if people are on it then they will think that the university is very professional. They both have have very similar social media pages Lancaster and edge hill as they have found the most effective way of using there social media and making it most effective way to use it.

Third way is that they have created a YouTube account this is good because then this means that people that are interested they will be able to go onto their account and watch videos on the university this good because they can see what the university looks like as they give you’re a tour around this is also do because the target audience are they largest amount of users on YouTube so this is good because this means that this video will be able to get to the largest amount of people possible. This is different because the Lancaster you tube and channel is that is one doesn't have as many videos and this video is just for the whereas the edge hill you tube channel has a lot more videos based on a lot of different aspects of the university and allows people to see everything not just a open day video  

The university have made sure that they have kept all of their adverts linked. They have done this by keeping the same colour scheme throughout all the adverts that they have used this is good because then it is showing the university is professional and that they have made sure that all of the adverts link together to make sure that they get the same message across all of the campaign.